Friday, October 7, 2011
Can Coconut Oil Be A Natural Cure for Alzheimer’s Disease?
You Be The Judge
This information may not be important to you but could potentially be very important to someone you love. It has crossed paths with my email box more that want, I felt that it was important enough to be shared. Hope you feel the same.
How worried should drug companies be about supplements eating into their monopoly profits? A lot—as this story will show. Please share it with anyone you know who is suffering from Alzheimer’s or is worried about it.
Of course, just about everyone worries about Alzheimer’s. It currently afflicts 5.2 million people in the US and is the seventh leading cause of death. The cost of treating it is estimated at $148 billion.
Mary Newport, MD, has been medical director of the neonatal intensive care unit at Spring Hill Regional Hospital in Florida since it opened in 2003. About the same time the unit opened, her husband Steve, then 53, began showing signs of progressive dementia, later diagnosed as Alzheimer’s Disease. “Many days, often for several days in a row, he was in a fog; couldn’t find a spoon or remember how to get water out of the refrigerator,” she said.
They started him on Alzheimer’s drugs—Aricept, Namenda, Exelon—but his disease worsened steadily. (It should be noted that the latest research shows that the various Alzheimer’s drugs, like Aricept, have proven disappointing, with little real benefit and often distressing side effects.) When Dr. Newport couldn’t get her husband into a drug trial for a new Alzheimer’s medication, she started researching the mechanism behind Alzheimer’s.
She discovered that with Alzheimer’s disease, certain brain cells may have difficulty utilizing glucose (made from the carbohydrates we eat), the brain’s principal source of energy. Without fuel, these precious neurons may begin to die. There is an alternative energy source for brain cells—fats known as ketones. If deprived of carbohydrates, the body produces ketones naturally.
But this is the hard way to do it—who wants to cut carbohydrates out of the diet completely? Another way to produce ketones is by consuming oils that have medium-chain triglycerides. When MCT oil is digested, the liver converts it into ketones. In the first few weeks of life, ketones provide about 25 percent of the energy newborn babies need to survive.
Dr. Newport learned that the ingredient in the drug trial which was showing so much promise was simply MCT oil derived from coconut oil or palm kernel oil, and that a dose of 20 grams (about 20 ml or 4 teaspoons) was used to produce these results. When MCT oil is metabolized, the ketones which the body creates may, according to the latest research, not only protect against the incidence of Alzheimer’s, but may actually reverse it.
Moreover, this is also a potential treatment for Parkinson’s disease, Huntington’s disease, multiple sclerosis and amyotrophic lateral sclerosis (ALS or Lou Gehrig’s disease), drug-resistant epilepsy, brittle type I diabetes, and type II (insulin-resistant) diabetes.
So Mr. Newport, not being able to get into the drug trial, started taking the coconut oil twice a day. At this point, he could barely remember how to draw a clock. Two weeks after adding coconut oil to his diet, his drawing improved. After 37 days, Steve’s drawing gained even more clarity.
The oil seemed to “lift the fog,” and in the first sixty days, Dr. Newport saw remarkable changes in him: every morning he was alert and happy, talkative, making jokes. His gait was “still a little weird,” but his tremor was no longer very noticeable. He was able to concentrate on things that he wanted to do around the house and in the yard and stay on task, whereas before coconut oil he was easily distracted and rarely accomplished anything unless he was directly supervised.
Over the next year, the dementia continued to reverse itself: he is able to run again, his reading comprehension has improved dramatically, and his short-term memory is improving—he often brings up events that happened days to weeks earlier and relays telephone conversations with accurate detail. A recent MRI shows that the brain atrophy has been completely halted.
Let’s take a moment to consider what actually happened here. Synthetic (patentable) Alzheimer’s drugs have failed. A drug company reluctantly decides to put a non-patentable natural substance (medium-chain triglycerides derived from coconut or palm) through an FDA trial. It works. But, darn it, a smart doctor figures out that a natural food can be substituted for the super-expensive drug. Not only that, the ketones from natural coconut oil last in the body longer than the drug version—eight hours instead of three hours. This is enough to make a drug company start worrying about its future. What if this natural health idea really catches on? Goodbye to monopoly profits!
Coconut oil can be found in many health food stores and even some grocery stores. One large chain sells a non-hydrogenated (no trans-fat) brand of coconut oil in a one-liter size (nearly 32 ounces) for about $7. It can be purchased in quantities as small as a pint and up to five gallons online. It is important to use coconut oil that is non-hydrogenated and contains no trans-fat. We would also strongly encourage the use of virgin oil (chemicals used to extract non-virgin oil are potentially dangerous, and better still, virgin organic, still quite reasonably priced.)
For more information, see Dr. Newport’s website. Sadly, you will not find any information on ketones, or the use of coconut oil or MCT oil, on the Alzheimer’s Association website.
Coconut oil is not the only natural product that has the potential to turn Alzheimer’s around. We will cover some other ones, and drug industry efforts to steal some of them, in a future issue.
Here is Another:
There is also a study, I think done by university of Florida, the same university that made Gatorade, showing that green coconut water does more for replenishing the nutrients lost during strenuous exercise than any of the established "energy replacement" drinks, including Gatorade.
Saturday, June 11, 2011
How to Make Difficult Business Challenges Easier
By Michael Masterson
I share it here in the hope that Massage Therapists who read this blog will read it and learn something from the wisdom it contains. This is not about Massage Therapy as much as it is about you and how you conduct yourself with your clients. It is about human nature and how to become personable. I learned something and I hope you will too.
The link to Michael Masterson's website has been included in the bottom. You should
click it and add yourself to the newsletter. This is only the tip of the iceberg.
The article by Michael Materson follows.
My friend Bernard opened a furniture shop shortly after he immigrated to Boca Raton, Florida from Manchester, England in the early 1980s. That's when I met him. I was shopping for an armoire for our bedroom. Most of the nice ones I'd seen were priced above $500. He had a half dozen of the same quality for only $195. I asked him how he was able to do it. With a twinkle in his eye, he said, "It's not that my prices are good. It's the other prices that are bad."
Since then I've bought at least $50,000 worth of furniture from him. And I've seen his business grow from a single shop to a network of wholesale, retail, and manufacturing facilities from here to China.
Today, I want to focus on a technique he uses that has allowed him to become very successful and, at the same time, very well liked. And keep in mind that he's in a competitive industry where people are knocking off one another (and suing one another) as automatically as they sneeze.
The Awesome Power of a Light Touch
Bernard is an affable guy. He always seems happy to see you. He asks about your family, business, and friends. He is happy to talk about his life too, if you ask him. And when he does, it is always positive and amusing.
Bernard has a wonderful sense of humor. He is always lighthearted. He is never mean - more Jerry Seinfeld than Larry David. And, like Jerry Seinfeld, he makes you feel that you are in on his joke.
This combination of congeniality and wit is used to make quick friends with customers, employees, and colleagues. The unsaid theme of his humor is that the business you are doing with him is not all that serious. "Let's make a deal," he seems to be saying, "but let's make it fun."
If you tell Bernard you think the price of a particular antique table is high, he won't argue the point, he'll make a joke of it. "For a person of your wealth," he might say, "it is chicken feed!"
If you ask him if he can deliver it on Friday, he'll say, "Friday of what month?" In doing business with Bernard, you can never forget that fighting or fretting about most things simply doesn't make sense.
Bernard has even used this skill to do something I wouldn't think could be done in business.
It took place in High Point, North Carolina, at the annual trade show for furniture wholesalers. A colleague of his who had made a fortune selling designer-brand tables and chairs was furious when he saw that Bernard was selling what appeared to be the very same designer products at a fraction of the price.
When he stormed into Bernard's office to accuse him of knocking him off, Bernard smiled and acknowledged that he had been doing just that. He pointed out that he had done it legally. And then he suggested to the irate wholesaler that he start buying his furniture from Bernard.
"I don't know how he did it," the wholesaler told me, "but he made me feel that what he had done wasn't such a bad thing after all. And somehow he got me laughing. I realized that I wanted to be able to enjoy business the way Bernard does. So I forgave him on the spot, and we have been doing business with one another ever since."
I do not have the skill that Bernard has, but I have been studying his technique for many years. Here are some of the things I've noticed:
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He greets you with a smile.
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He insists on personal chitchat before talking business.
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He never seems to care whether he makes a deal or not.
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He doesn't bargain.
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He doesn't push.
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He doesn't lie.
It is that last one that I find particularly remarkable. In a business that is as competitive as furniture sales, fabricating stories about the value of goods is as common as discount tags.
But Bernard never tells you anything but the truth about his products, how he has them made, and what he pays for them. He is confident that he provides very good value because, coming from Asia as they do, his goods are always priced below the competition. But if you prefer to buy from his competitors, he doesn't seem to mind in the least.
And when Bernard has a tough message to deliver (if, for example, he is dissatisfied with the performance of a vendor or an employee), he doesn't sugarcoat the truth. Instead of shying away from difficult discussions, he seeks them out. He seems to know that he has the power to straighten out problems quickly using his finely tuned sense of humor.
He does what George Bernard Shaw said he always tried to do: Take the trouble to think of the right thing to say, and then say it "with the utmost levity."
This is very powerful, when you think about. When confronted with a difficult or awkward business situation, we usually feel that the prudent thing to do is to say nothing. But saying nothing conveys nothing. The fraud is not unmasked. The foolishness is not sanctioned. The reprobate is not reproached.
Bernard's way of communicating - his wit and lightheartedness - is not something one would normally think of as having anything to do with business, wealth building, or personal achievement.
But Bernard uses it every day to handle all sorts of problems and accomplish his objectives.
When it comes to interpersonal communications, Bernard's approach can work wonders for you, too. It can:
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Dismantle tension
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Create intimacy
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Defuse anger
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Eviscerate quibbling differences
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Aid in the formation of trust, and
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Help form deep and lasting relationships
How to Use Humor in Business
The ability to tell jokes is often thought to be a useful business skill. In actuality, it demonstrates nothing except that you have the capacity to be trivial - to memorize a remark or anecdote and retell it for the amusement of others.
And if joking is bad, punning is worse. A punster's only attribute is a remarkable lack of embarrassment. He is willing to verbalize inanities that others have the sense to keep to themselves.
By contrast, true humor involves wit, requires intelligence, and draws from an appreciation of the absurdity and pathos of life.
Humor is funny. Joking is, at best, amusing. And punning? Spare me.
Leo C. Rosten was speaking about wit when he said that humor is "the subtlest and chanciest of literary forms. It is not accidental that there are a thousand novelists, essayists, poets, or journalists for each humorist. It is a long, long time between James Thurbers."
If you are interested in these distinctions between wit, joking, and punning, I can recommend a great movie to you. It is titled Ridicule.
It is a French film about a rural doctor who goes to Paris to raise money for his practice during the reign of Louis XVI. But to get the ear of the king, he must first educate himself in the many levels of humor that were popular in France at the time.
At the climactic moment, he is in the king's garden, hoping the king might pass by. Sure enough, the king and his secretary come along. The king greets him, and the doctor replies with a witticism.
The king looks perplexed. He turns to his advisor and asks, "Was that a jeu de mot or a double entendre?" The advisor considers it carefully and says, "It was a jeu de mot."
The king laughs loudly and the audience sighs in relief, knowing our hero has just accomplished his mission.
Enjoy Your Work, Including the Bumps
If you don't right now have the power to put people at ease with humor, you can develop it by doing as my friend Bernard does: Greet each person with a smile. Ask about something personal before discussing business. And try to maintain a lighthearted attitude - especially if the conversation is difficult.
With practice, Bernard's technique will eventually become second nature to you. That may take some time. (I am still practicing after many years.) But along the way, you will find that you will be able to do business with less stress and more enjoyment.
Humorless businesspeople inevitably become upset when they encounter obstacles or setbacks. They are like wagons without springs, as Henry Ward Beecher said, "jolted by every pebble in the road." What's worse, they are often unhappy even after they achieve their goals.
But with lightheartedness and humor, you can deal with disappointments and surprises with equanimity and even optimism.
[Publisher's Note: This reader favorite first appeared in the April 24, 2010 Michael Masterson Journal.]
[Ed. Note: Michael Masterson welcomes your questions and comments. Send him a message
Monday, June 6, 2011
The World Massage Conference
The World Massage Conference starts today and we have a fantastic line up of presentations broadcasting live. There is still time for you to register now at 50% off and to join us over the next three days for the live World Massage Conference!
If you are not registered, bypass the regular registration process and get half price registration by clicking this link: Half Price
If you are registered, then log in at http://worldmassageconference.com/. Once logged in, click the image at the top of the page to enter the broadcast room.
We are blown away by the massage industry leaders that have joined us this year - you're in for a "wow" experience.
Today kicks off at 7 am EDT with a replay of the very popular pre-conference presentation by Aaron Mattes on Active Isolated Stretching. Then we are dive into our "go live" presentations starting at 9:00 am with "Masters of Massage" and go right through till 11:30 pm EDT. It's going to be an action packed, fun and educational day. Click here for the full Spring 3 day conference schedule (Note that all times are in Eastern Daylight Time):
Be sure to join us live in the chat room and submit questions to the presenters during the presentation.
Associated Bodywork and Massage Professionals has prepared a learning tool called Response Moments. Feel free to use them yourself to maximize the learning experience. Download the worksheets or get more info here.
And don't worry if you miss any of the presentations we record them all and if you are a full registrant you can access all of the replays until March 31st, 2012 and watch them when you want as many times as you want 24/7! You can also download the audios and any available presenter notes.
Enjoy the conference,
Your World Massage Conference Team
World Massage Conference
Wednesday, June 1, 2011
How To Get More Traffic To Your Massage Therapy Website
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Wednesday, May 25, 2011
Sharpening Your Massage Therapy Saw
As a professional Massage Therapist in the Caribbean you need to use the Internet as much as possible to stay on top of your game. The one thing that you can be sure of is that you don't know it all.
To more efficiently market your practice make it a habit to gather the opinions and strategies others are using.
For example, by now you should be aware of the Massage Therapy Radio! You’ll find some of the massage industry’s leading thinkers profiled in massage radio interviews that you can listen to online or download to your computer. You may even find the occasional video.
If you are reading this on time you can join them for two double header interviews featuring the Florida State Massage Associations presenters for their upcoming convention Ride the “Waves of Possibilities” 2011 FSMTA Annual Convention and Trade Show June 22-26 at the Renaissance Orlando Resort at Sea World.
Learn more here
Monday, May 23, 2011
Gall Bladder Cleansing, A Natural Remedy
HOW TO REMOVE GALLSTONES PAINLESSLY
by Dr Lai Chiu-Nan
It has worked for many. If it works for you please pass on the good news. Chiu Nan is not charging for it, so we should make it free for everyone. Your reward is when someone, through your word of mouth, benefits from the regime. Gallstones may not be everyone's concern.
But they should be because we all have them. Moreover, gallstones may lead to cancer. "Cancer is never the first illness," Chiu Nan points out. "Usually, there are a lot of other problems leading to cancer.
In my research in China , I came across some materials which say that people with cancer usually have stones. We all have gallstones. It's a matter of big or small, many or few.
One of the symp tom s of gallstones is a feeling of bloatedness after a heavy meal. You feel like you can't digest the food. If it gets more serious, you feel pain in the liver area." So if you think you have gallstones, Chiu Nan offers the following method to remove them naturally.
The treatment is also good for those with a weak liver, because the liver and gallbladder are closely linked.
-->
Regimen:
1. For the first five days, take four glasses of apple juice every day. Or eat four or five apples, whichever you prefer. Apple juice softens the gallstones. During the five days, eat normally.
2. On the sixth day, take no dinner.
3. At 6 PM, take a teaspoon of Epsom salt (magnesium sulphate) with a glass of warm water.
4. At 8 PM, repeat the same. Magnesium sulphate opens the gallbladder ducts.
5. At 10 PM, take half cup olive oil (or sesame oil) with half cup fresh lemon juice. Mix it well and drink it. The oil lubricates the stones to ease their passage.
PS. 1cup%0ml, ? cup lemon juice=3 lemons (aprox.)
The next morning, you will find green stones in your stools. "Usually they float," Chiu Nan notes. "You might want to count them. I have had people who passes 40, 50 or up to 100 stones. Very many."
"Even if you don't have any symp tom s of gallstones, you still might have some. It's always good to give your gall bladder a clean-up now and then.
TELL ANYONE YOU KNOW SUFFER FROM GALL BLADDERS STONES!
Tuesday, May 10, 2011
God At Work - What God Can Do
Scroll down and look at the first picture, read the caption then scroll down and view the second picture and you too will realize that the chances of any surivors in this accident is nothing less than a miracle.
Friday, April 22, 2011
Marketing A Massage Therapy Practice In The Caribbean
Read A Marketing Strategy That May Work For You
Monday, April 18, 2011
The Massage Therapy Niche In Trinidad & Tobago
Friday, April 8, 2011
Detox Massage: Manual Lymphatic Drainage
Understanding How It's Done
Article by Randa Khalil & Lina Baker
Visit their site at Pure Inside OutManual Lymphatic Drainage is a form of massage that stimulates the lymphatic system with gentle massaging strokes. The light rhythmical massage encourages the lymphatic system to eliminate metabolic waste products, excess fluid and bacteria. The technique was invented by massage therapists Dr Emil and Mrs. Estrid Vodder in the early 1930s.
The effects of Manual Lymph Drainage are numerous and include general benefits to the nervous and muscular systems. MLD is a great addition to other detox measures, as it encourages fluid flow in the connective tissues.
The lymphatic system is composed of lymph vessels, lymph nodes, and organs. Part of the body’s defense system, the lymph nodes remove microorganisms and other foreign substances. They act as a filtration system that keeps particulate matter, such as bacteria, from entering the bloodstream.
Stimulating the lymphatic system through manual lymphatic drainage will activate all of the above functions as well as encourage fluid circulation and cell regeneration. Both actions promote detoxification, facilitate healing and support the immune system.
“The lymphatic system has a vital role in the body by regulating the immune system, which protects the body against infection. It transports nutrients to cells and eliminates metabolic wastes, toxins and excess fluids from the body. Manual lymphatic drainage is also a very effective way of detoxing the body plus stimulating vital immune defenses. This is a powerful, deep cleansing treatment.” Explains David Goddard, ND
Manual Lymphatic Drainage benefits are numerous and include:
- Clearing areas of congestion such as swollen ankles, puffy eyes and swollen legs
- Promotion of scar tissue healing, torn ligaments and sprains.
- Post-operative healing
- Swelling relief following plastic surgery
- Treatment of lymphedema and other conditions arising from venous insufficiency
- Improving chronic conditions such as sinusitis, arthritis, acne and other skin conditions
- Deep relaxation
Do it yourself: Simple Lymphatic Drainage
- Gently place your fingers, relaxed, on either side of your neck right under your ears
- Gently move the skin in a downward motion towards the back of your neck
- Repeat 10 times by gradually positioning your fingers lower and further down from your ear.
- Place fingers at the top of your shoulders on either side of the neck
- Gently massage by bringing the skin closer to the collarbone
- Repeat 5 times
Monday, March 21, 2011
"Coconut Oil Is Great Because It Does Not Stain The Sheets...
"A carrier oil is used to help carry the nutrients to the skin with the essential oils.Therapists need to have knowledge of essential oils, how to use them safely, how to create blends that will work for clients and will not cause adverse reactions."
A press release today from PRLog.org explains the use of carrier oils and the benefits of each. Very useful information for massage therapist everywhere.
Enjoy
The Best Carrier Oils For Aromatherapy Massage.
Thursday, March 17, 2011
Free Internet Marketing Tools For Massage Therapist
Finally...The world's first "ALL DONE FOR YOU" marketing system, that is completely free with no strings attached!
Do you want to add to your massage therapy income by giving away a free membership to a super high converting new program?
- For beginners launching a massage therapy business online
- Or for massage therapists who know a little about online marketing
- Even the advanced therapist with an established online presence
Actually, It doesn't matter one bit what your skill level is right now.
This revolutionary new program has been getting praise across the net.
What's it about?
It's about giving you no more excuses to avoiding your online success!
It's about allowing anyone the opportunity to succeed working online, regardless of their financial situation and/or experience level.
This system has tools to market all aspects of your business online.
It's free to join and NO it doesn't make you upgrade to access all the goodies! Like I said, it's about removing all the excuses to not using the internet to increase your business.
Join today for free, and begin building your own list and earn commissions while you build your business.
Watch this 3 minute video, if you like what you see, click the link below and join;
Thursday, March 10, 2011
Are You Making This Classic Massage Therapists' Marketing Mistake?
Times have certainly changed and unfortunately many massage therapists do not see the need for keeping a “patient cards”. It was extremely important to his practice. Ok, you're no doctor but the idea behind it is the same; longevity of your practice.
Even without a computer you should have a database. This is more important than getting new clients.
Wednesday, March 9, 2011
Massage Therapists In Trinbago Should Celebrate Ash Wednesday
Walking, chipping, jumping and palancing penerates muscles and sinews and cartilages; they pain.
Thursday, March 3, 2011
Why Every Massage Therapist In Trinidad and Tobago Should Use Facebook
Facebook has become synonymous with the Internet in Trinidad and Tobago.
In fact, when you put meaning to the statistic generated within Facebook the numbers tell an interesting story.
Here are some findings with interpretations.
As of March 2nd 2011 there are:
Exactly 403,860 people 13 to 64+years old registered on Facebook who actually live in Trinidad and Tobago. With a census population of just over 1.228,691 according to World Stats, it means that approximately a third of the population in T&T are registered on Facebook.
The total internet usage in Trinidad and Tobago is reported to be 485,000 representing 39.5 % of the total population now get online.
Eighty three percent of the people on the Internet in Trinidad and Tobago are registered on Facebook.
Compare the 33% of the total penetration on the Internet in T&T to the 77% penetration in the United States.
Would you imagine that there would be a greater percentage of people in the US registered on Facebook?
Not so, the US penetration is only 43% compared to T&T 83% Facebook penetration.
Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet.
Here are some other interesting Facebook statistics on Trinidad and Tobago. Facebook calls this the "estimated reach", i.e. the number of people in a particular age group in Trinidad and Tobago that Facebook reaches:
- There are 218,040 people on FB who live in Trinidad and Tobago between the ages of 18 and 25 inclusive
- There are 275,740 people on FB who live in Trinidad and Tobago between the ages of 25 and 50 inclusive
- There are 36,000 people on FB who live in Trinidad and Tobago between the ages of 50 and 64 inclusive.
These are interesting statistics because now it can be concluded that Facebook has a reach, in the 18 year olds and above, of 529,780 Trinbagoians.
That is more than the Express (45K), Guardian (40K) and Newsday (40K) a total circulation of 125,000 daily. Facebook reaches five times as many Trinbagoians. .
What does all this mean to massage therapist in Trinidad and Tobago? It means that all these entities cannot ignore this social network. It means that they must find a way to leverage it to accomplish their missions. Facebook is not fading away.
Some of the early adopters will be the first to maximize the Facebook potential but many will continue to see it as just another social network. It is a social medium but it’s also a communication medium with the pre-requisite infrastructure to support any type of communication.
Users have the ability to use email, instant chatting and sharing information all within the network. It’s the ideal medium to maintain constant contact with any group, company, organization or a significant segment of the Trinidad and Tobago population.
Ignore it at your own peril.
Saturday, February 26, 2011
Embracing Competition To Build Your Massage Therapy Business
For normal people, the answer is absolutely not, eating a slice usually satisfies their hunger. The reality is that every industry is like the pie. You are vying for a share of the market, a piece of the pie. .
We agreed that you couldn't and maybe even won’t eat the whole pie. What if from that big pie you cut out a slice with the pink frosting? That's what you do when you identify an attractive niche in your market. You cannot have it all anyway.
The piece you cut out is still more than you can eat but it's all you want. This is your massage therapy niche, you have just reduced the number of potential clients you could approach but you have also drastically reduced the number of direct competitors in your market.
You may be the sole player in that particular niche. Your competition will certainly be limited.
Now let’s introduce a cooperative element into your marketing. Remember the left over pie.
Think it's possible to tap into the larger segment of the massage therapy market? If you have already carved out a niche for yourself, do you think that other massage therapist will cross paths with some of your perfect clients?
What if you were able to get them to refer these clients to you?.
Definitely counter intuitive but consider the advantages of being able to cooperate with other genuine massage therapists: You will have
A cooperative strategy will require that you become familiar with a network of other massage therapists.
This is not possible if you are still insecure and believe that the market is small and clients are limited. It will not happen if you don't know your specific target market. It certainly will never happen if you continue to think that you should own every massage client. This is what one professional had to say:about massage therapists and competition.
Competition is a reflection of your fear. You fear that there won't be enough clients for you or that you have to take clients away from everyone else in order to be successful. Online Quote
That's why you were asked to focus on yourself first. It is the reason why you should formulate a unique selling proposition before ever looking at the competition. It allows you to easily decide on your target market, identify your real competition and develop an efficient business model.
Becoming cooperative instead of competitive is one strategy but that’s only one.
There are many ways to grow a business in a competitive environment. The most important and I might add no cost way to attract clients is to develop, use and live with a unique selling proposition.
This is so important to your business that the next post will delve into how you come up with a unique selling proposition for your massage therapy business.