Sex and Trinidad & Tobago Massage Therapists - Part 2

Massages with Happy Endings

Why are Trinidad and Tobago men so obsessed with sexual satisfaction when they hear the word “massage”?

This is a question we focused on in the last post on this topic.  One Massage Therapist attributed the pervasive misconception to the history of massage in Trinidad and Tobago.  Citizens of this country were introduced to massage not as a healing art but as a precursor to sex. 

In the early years the only commercially available massages were done in what was known as Massage Parlors.  Men were offered erotic or sensual massages usually performed by scantily dressed, very attractive young women.  

It was a legitimate way for both encumbered and single men to “get off” without the guilty feeling of having paid a prostitute or “make a fare” as it is said in Trinidad.

Massage therapy is relatively new in Trinidad and Tobago when compared to older cultures.  It was the emergence of a culture of sports that legitimate Massage Therapy really began getting a toe hold in Trinbago.  Most dedicated athletes appreciate the therapeutic value of a well done massage.

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Mainly because of sports, more local men became certified Massage Therapists with the ability to execute a professional Swedish, Deep Tissue or Acupressure massage.  This was the catalyst that transformed the perception of the industry for a significant of men in Trinidad and Tobago.

Ironically, now men are fending off women with the same misconceptions of their mail counterparts.     

Most legitimately certified massage therapists must constantly be on the alert to weed out clients seeking massages with “happy endings”. 

In the real live example in my last post, I promised to share how what was a legitimate appointment turned out.  I called to confirm and the conversation was short and disappointing.  Here’s how it went...

“Hello I’m calling to confirm your appointment for a full body massage at 8:30 AM”

“Yes, I’m getting ready to come out there right now” he said, then continued.

“I have one question to ask; do I get a release at the end of the massage?”

“Do you mean you will like to be jerked off after the massage?” knowing the answer before I asked.   

“Yes” he answered.

“No” I responded, “you are looking for a different type of massage, we don’t do those.”

“Ok” he said.  “I’ll call you back”

“Have a nice day” I said, as I hung up the phone.

Dammit admit it.   Trinidad and Tobago men and women do have misconstrued idea of Massage Therapy.  We know that now.  The more important question is not why but how. 

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How can legitimate massage therapists turn this thing around? 

Education is the obvious answer. 

But how do we re-educate a cultural belief?  How do we change men’s minds?

Marketing 

Follow this blog we share with you some of the marketing strategies and tactics you can use to educate your market.

I see it from a marketing perspective and maybe you don't. Feel free to suggest how this could be done, share it with us.  Let us know what you think.