How To Establish Your Massage Therapy PracticeThis blog is a result of a decision I made a couple of months ago to target a specific niche. I chose the Massage Therapy niche because of personal reasons which I rather not share here.
What I would like to share is my experience so far with in the niche. Hopefully as a therapist you will learn something from my experience.
My research had indicated that the niche was small, maybe a bit too small but I also saw signs of growth and since I had already made the decision I decided to follow it through. A quick search on the net came up with a school run by a therapist in Marabella. Madam Professor Emeritus Pearl Gopaul. The website described the school as;
.
“A…private, non-profit, professional tertiary level institution, educating and training massage therapists for top level careers in these professions.
Established in 1997 by Pearl Gopaul at her residence, #19 Cedar Drive, Marabella, the school outgrew its space after two years and now occupies 11,500sq.ft. of land at #68 Market Street, the building has an area of 5,400sq.ft”.
After skimming the site my impression was that this it was a well established organization.
I called the number on the site. After explaining who I was and asking to speak to Madam Gopaul, the person who answered advised that I send M. Gopaul an email explaining myself to her. “No problem”, I said. I left a message with my phone number and got the email address.
Email sent; no response, no call.
Forgive them Lord… this is a common occurrence in Trinidad so I intentionally leave the barest of information when I leave a message.
IMHO two forms of message the Madame must have gotten one.
Next I did a search online and located about 3 local therapist. The first one I contacted went by the single name Rinalda. She operated in the Port of Spain area and according to her “not originally from Trinidad”.
After a couple of phone calls back and forth she explained that she could not assist but she offered a few suggestions which I gladly noted. She also asked to add my email address to her list. She apparently had built an email list of people she contacted or massaged.
“Of course”, I said and have not regretted it yet.
In fact, I liked them so much that offered to set up a blog for her ; free of charge. She declined, she was “not that organized” to consistently maintain a blog. A short time later she sent me a link to a blog. It was nicely done but I think she know herself well because don’t think she ever maintained it. The emails started coming again without any reference to the blog.
The next therapist I contacted was a totally different experience. I'll share that with you in another post. Just want to keep this short. Feel free to make a comment or just jump off and return some other time.
Stay blessed.
Was interested in the outcome and what occurred next. Are you still practicing?
ReplyDelete