"Coconut Oil Is Great Because It Does Not Stain The Sheets...

Massage Therapy Carrier Oils


"A carrier oil is used to help carry the nutrients to the skin with the essential oils.Therapists need to have knowledge of essential oils, how to use them safely, how to create blends that will work for clients and will not cause adverse reactions."


A press release today from PRLog.org explains the use of carrier oils and the benefits of each.  Very useful information for massage therapist everywhere.  


Enjoy 


The Best Carrier Oils For Aromatherapy Massage. 

Free Internet Marketing Tools For Massage Therapist

Use Professional Internet Marketing Tools To Make Money Online & Promote Your Massage Therapy Business

Finally...The world's first "ALL DONE FOR YOU" marketing system, that is completely free with no strings attached! 

Do you want to add to your massage therapy income by giving away a free membership to a super high converting new program?

• For beginners launching a massage therapy business online
• Or for massage therapists who know a little about online marketing
• Even the advanced therapist with an established online presence

Actually, It doesn't matter one bit what your skill level is right now. 

This revolutionary new program has been getting praise across the net.

What's it about? 

It's about giving you no more excuses to avoiding your online success! 

It's about allowing anyone the opportunity to succeed working online, regardless of their financial situation and/or experience level.


This system has tools to market all aspects of your business online.

It's free to join and NO it doesn't make you upgrade to access all the goodies! Like I said, it's about removing all the excuses to not using the internet to increase your business.

Join today for free, and begin building your own list and earn commissions while you build your business.

Watch this 3 minute video, if you like what you see, click the link below and join;

Create your free plug 'n' play marketing system account! This members area includes your professionally designed video squeeze pages, autoresponders, email broadcast system, text message lead alerts, ad campaign tracking, stats, advanced lead manager, and much more! 

You must complete the entire sign up form to get access, but, once you create your account and login, you can edit your information at anytime. 

Once you have completed the form by clicking on "Create Your Account" below, check your email to access and store your account information in a safe place for future reference. 

When you get to the page the video you just viewed will be replayed, just click the "Join For Free" button to begin.  Start below...

Are You Making This Classic Massage Therapists' Marketing Mistake?

Don't Become Victim To This Offline Marketing Pitfall

Remember the there by five card that doctors used many years ago before computers were invented.  They called it their "patient card", a 3x5 card with scribbles about the patient.  

It started with the patient name, it may or may not have had an address but at a minimum, it recorded the date the doctor saw the patient and the reason for the visit.

These cards accumulated into hundreds and sometimes thousands. This was the doctor’s patient database.  Not that he called it that himself, to him and everyone else at the time it was a “patient card”. 

Times have certainly changed and unfortunately many massage therapists do not see the need for keeping a “patient cards”.  It was extremely important to his practice.  Ok, you're no doctor but the idea behind it is the same; longevity of your practice. 

In marketing these cards would have been labeled "customer/client cards",  We refer to it as a customer database i.e. a collection of information on every customer, client or patient. You would think that a database requires a computer?  It does not.

Even without a computer you should have a database. This is more important than getting new clients. 

Not doing this is the biggest marketing mistake made by many massage therapists.  It creates a huge hole in their business operations.  The sad fact is if their great grandfathers saw the need for it on copy books; why is it being ignored today?  

Computers do make it a lot easier to accumulate, record and manipulate the information as various needs arises but it is not absolutely necessary.  

Without a customer database you are just a peddler in the market place looking for the best price for your services.  Think about a market vendor at the local market and you will get the picture. 

Decide quick, today, that you must build a client data base.  Take the quickest route even if it means a plain sheet of paper.  Don’t leave it for tomorrow, this is extremely urgent, the future of your business depends on it. 

    

There are many benefits, just think creatively and you may be able to come up with some yourself.    

As we go along I will share a few tactics you can use with your database. Test everything and see how it works. Start with your past clients.

That’s all for today.

Stay Blessed.

Massage Therapists In Trinbago Should Celebrate Ash Wednesday

A Cultural Phenomena - A Captive Market 

Ash Wednesday should be the beginning of the year for Massage Therapists in Trinidad and Tobago.  

There is no other time of the year when so many Trinbagonian are hurting from using muscles that were only used last year. 

Walking, chipping, jumping  and palancing penerates muscles and sinews and cartilages; they pain.

The muscles in my lower foot from the tip of my toes to my calves are mushy and painful.  Having quite a few contacts in the industry I felt that at least one would contact me and offer their services.  

What really hurts was when I had to call the person I had my last massage with, (I hate calling her my MT anymore) she did not call me. But I still made the appointment for this afternoon. Does that say anything to you? 

It was only after I made the appointment that I thought about what actually happened.  This is not how it was supposed to work. 

I had recommended to one MT last week that she take advantage of the captured market of weary masqueraders but I think she was more focused on masquerade.  

I suggested that she give a couple of the band owners she knew a small flyer offering each a free massage.  My idea was to offer a foot massage for about 10 minutes each. 

The person would have to make an appointment for the free massage and be qualified to receive it.  . 

The intention is to separate the people who are open to a massage from those who are not and to use the ten minutes to up sell them on a full body massage.  

There is nothing like having a captive audience where you can begin the consultative selling process. 

Everyone in the country who played Mas this year have aching feet today unless they played the Mas on a float.  

If you are a therapist without clients today you should certainly reconsider your marketing. 

If you are a client with aching feet, contact me and I will recommend a good Massage Therapist in your area. 

The number is 686-7396

Why Every Massage Therapist In Trinidad and Tobago Should Use Facebook

The #1 Reason Why Every Massage Therapist in Trinidad and Tobago Should Use FaceBook

Facebook has become synonymous with the Internet in Trinidad and Tobago.

In fact, when you put meaning to the statistic generated within Facebook the numbers tell an interesting story.

Here are some findings with interpretations.

As of March 2nd 2011 there are:

Exactly 403,860 people 13 to 64+years old registered on Facebook who actually live in Trinidad and Tobago. With a census population of just over 1.228,691 according to World Stats, it means that approximately a third of the population in T&T are registered on Facebook.

The total internet usage in Trinidad and Tobago is reported to be 485,000 representing 39.5 % of the total population now get online.


Eighty three percent of the people on the Internet in Trinidad and Tobago are registered on Facebook.

Compare the 33% of the total penetration on the Internet in T&T to the 77% penetration in the United States.

Would you imagine that there would be a greater percentage of people in the US registered on Facebook?

Not so, the US penetration is only 43% compared to T&T 83% Facebook penetration.

Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet.

Here are some other interesting Facebook statistics on Trinidad and Tobago. Facebook calls this the "estimated reach", i.e. the number of people in a particular age group in Trinidad and Tobago that Facebook reaches:

• There are 218,040 people on FB who live in Trinidad and Tobago between the ages of 18 and 25 inclusive
• There are 275,740 people on FB who live in Trinidad and Tobago between the ages of 25 and 50 inclusive
• There are 36,000 people on FB who live in Trinidad and Tobago between the ages of 50 and 64 inclusive.

These are interesting statistics because now it can be concluded that Facebook has a reach, in the 18 year olds and above, of 529,780 Trinbagoians.

That is more than the Express (45K), Guardian (40K) and Newsday (40K) a total circulation of 125,000 daily. Facebook reaches five times as many Trinbagoians. .


What does all this mean to massage therapist in Trinidad and Tobago? It means that all these entities cannot ignore this social network. It means that they must find a way to leverage it to accomplish their missions. Facebook is not fading away.


Some of the early adopters will be the first to maximize the Facebook potential but many will continue to see it as just another social network. It is a social medium but it’s also a communication medium with the pre-requisite infrastructure to support any type of communication.

Users have the ability to use email, instant chatting and sharing information all within the network. It’s the ideal medium to maintain constant contact with any group, company, organization or a significant segment of the Trinidad and Tobago population.

Ignore it at your own peril.

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Embracing Competition To Build Your Massage Therapy Business

Shifting Your Business Building Paradigm

Competition helps businesses and industries grow.  It's a positive force in any business environment although it is hardly ever seen that way.  

But think of it for a moment, saturated markets provides a working model for new businesses.  Simultaneously, it stimulate the demand side of the market.for the particular products or services.  

Competition enables choices and a wider range of selection.  It moderates prices and can even self adjusts to inefficient operations. Competition is essential to a robust market environment. 

If you read the previous blog post you would already have the answer to the question; "why buy from me?"

If you have that answer now, you can see how you can be more prepared to enter the market and stand out from the competition.  

This is an essential step, whether you are operating as an individual, or an established business you must formulate a unique selling proposition with a strategic business model.

To understand the concept of competition in marketing your business, consider a pie the total market.  Assume it represents all the massages that take place in your particular market place.  Now see that pie sitting in front of you on a table.  Can you eat it all?

For normal people, the answer is absolutely not, eating a slice usually satisfies their hunger.  The reality is that every industry is like the pie.  You are vying for a share of the market, a piece of the pie. .


We agreed that you couldn't and maybe even won’t eat the whole pie.  What if from that big pie you cut out a slice with the pink frosting?  That's what you do when you identify an attractive niche in your market.  You cannot have it all anyway. 


The piece you cut out is still more than you can eat but it's all you want.  This is your massage therapy niche, you have just reduced the number of potential clients you could approach but you have also drastically reduced the number of direct competitors in your market.  


You may be the sole player in that particular niche.  Your competition will certainly be limited. 


Now let’s introduce a cooperative element into your marketing.  Remember the left over pie.  


Think it's possible to tap into the larger segment of the massage therapy market?  If you have already carved out a niche for yourself, do you think that other massage therapist will cross paths with some of your perfect clients?  


What if you were able to get them to refer these clients to you?.  


Definitely counter intuitive but consider the advantages of being able to cooperate with other genuine massage therapists: You will have 

§  Qualified referral to your business because of  your positioning as a specialist.  You can offer to reciprocate or pay a fee. 

§  A wider variety of skill sets at your disposal  when you refer your clients to their services which you don't perform. 

.

§  Benefits of focusing on your core area of expertise to consistently produce  successful results  

A cooperative strategy will require that you become familiar with a network of other massage therapists. 


This is not possible if you are still insecure and believe that the market is small and clients are limited.  It will not happen if you don't know your specific target market.  It certainly will never happen if you continue to think that you should own every massage client.  This is what one professional had to say:about massage therapists and competition. 


Competition is a reflection of your fear.  You fear that there won't be enough clients for you or that you have to take clients away from everyone else in order to be successful.  Online Quote


That's why you were asked to focus on yourself first. It is the reason why you should formulate a  unique selling proposition before ever looking at the competition.  It allows you to easily decide on your target market, identify your real competition and develop an efficient business model.


Becoming cooperative instead of competitive is one strategy but that’s only one.   


There are many ways to grow a business in a competitive environment.  The most important and I might add no cost way to attract clients is to develop, use and live with a unique selling proposition.


This is so important to your business that the next post will delve into how you come up with a unique selling proposition for your massage therapy business.  

Why Do So Many Massage Therapy Practices Fail?

Rewards For Your Thoughts

No comments yet.  This blog is starting to generate visitors but no comments.  It does take a more compelling reason to comment on something that you are passionate about.

Today I want to add an incentive for comments.  Anyone making a comment on this blog will receive a free gift.  

This is a special online pdf ebook written by a natural healer in India.  It covers cures and natural healing techniques.  This free gift is offered on my site for sign ups, just for commenting you get it here. 

As should be obvious by now this blog is focused on Massage Therapists in Trinidad and Tobago but the tips and information provided here can be used in any country or location.  Anyone is welcome to comment and get the free gift. As soon as the comment is approved you will be provided the link. 

OK so much for good housekeeping; let's get back to the topic.

Build your practice to attract more clients.

The idea is that you first identify what exactly makes your services unique from all the other massage therapists in your markets.   Why will they choose you?  Is it your lower prices, better service, one stop shop mentality or some other element of your business that will attract clients?

The answer is none of the above.  The fact is that when you study your competition you may find that one or maybe all offer some aspect of the above to attract clients.  To be recognized and differentiated you must know what really make you different from the rest of the crowd.  Here is something that will immediately differentiate your practice; a business and marketing plan. 

As a general rule most therapists begin their practice without a plan.  They will tell you that they do have a plan in their head as to what they intend to do and some would sit down and even sketch out an outline of a business or marketing plan but the reality is that most never do this.  How does this make you different?

Your success depends on you being focused.  There are a number of ways that you can approach the market by being focused you are able to avoid the variety of campaigns, tactics and products that blunts your ability to grow.  Not being focused is the primary reason why so many massage therapy practices fail within 2 to 3 years.  You just cannot market everything to everybody. 

“Know thyself”

As people become more stressed the need for professional massage therapy has increased.  As a therapist you need to position your practice to attract more clients.  Think of your target market as the center, the bull’s eye.  Get to know and understand this segment of your market.  Find out where they live, work, play, read and entertain themselves.   Develop a profile of your perfect massage client.  Male, female, married, single, career type, you must find out everything you can about your target market.

These are the people you will be advertising to, the people you want to attract to your business.  You cannot talk to a face you cannot recognize. 

For example, although you can offer all types of massages you may want to focus primarily on providing therapy for people in pain, sports injuries or geriatric massages.  You need to ensure that the market is large enough to sustain your business.  How do you find out that?  

Let’s look at what your competition is doing, nest post