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Friday, May 18, 2012


     Marketing Tips For Massage 
          Therapy Professionals


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           T&T Massage Therapy

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Wednesday, May 16, 2012

Massage Therapy Programme

This is worth Checking Out

There have many requests from this blog for information on Massage Therapy programmes in Trinidad and Tobago.  Here is a programme that may interest you. 

We are in no way affiliated to this programme.   It is being offered here as an alternative. Your due diligence is encouraged.

The programme is described as follows;


 "The Massage Therapy Programme is tailored to meet the high demand for massage professionals, and carries a well-rounded curriculum which provides a solid base of knowledge, through a blend of classroom lectures, instruction, demonstrations, lab sessions, hands-on experience and technical knowledge. 

The core curriculum is structured to include a lecture component and a clinical component, which combines a study of Swedish massage with other manual and energetic therapies, in the area of soft tissue dysfunction. 

The student will also achieve competency and skill in massage techniques, documentation and business areas. This broad introduction to the art and science of massage enables students to learn how massage techniques can be used in relation to the specific conditions of the body. 

The programme also provides the basic knowledge, tools, ethics, and behaviours that will enable students to successfully practice high quality skills in a variety of health care settings, as well as supplying them with a sound competitive advantage in this ever-changing field. 

Because of the demand for these treatments, there are diverse opportunities for employment in numerous medical facilities, health clubs, massage clinics, day spas, wellness centres, chiropractor's and pain clinics, sports teams, rehabilitation centres, athletic clubs, cruise ships, corporate wellness programmes and other venues providing the healthful benefits of skilled bodywork."


The link to the page is http://theime-tt.com/massage.php

Tuesday, May 1, 2012

How I Fell In Love With Massage Therapy

It really has been too long since I posted here.

Not that my interest in marketing massage therapy in Trinbago has waned, just that there are so many pots on the fire now and some are hot.

Today I just stopped in to make a quick post because it has been too long. This is free form writing without creating a draft to present.

Promise, will only do this one time because if I don't do it now don't know when it will be done.  Hope there are no corrections writing.

Today I want to explain why.

Why this blog was started this blog was started.

More for me than for you but it may interest you. This blog has been neglected since November of last year. If you are anything like me, a quick scan and I'm outta there.

Anyway, this blog was started because I was doing a job for a Massage Therapy client.  The agreement was that I get it started and it will be maintained by them.  I would set it up then turn it over to the client. That never transpired, they did not have the skills necessary to maintain the blog themselves. There was also an issue with non payment of agreed compensation so I got left with this blog.

Finally, I decided to let it rest, the blog that is because my hands was full. It's still full but I fell in love with a Therapist, serious love.  She has no interest in maintaining this blog which I am comfortable with so I felt I could take that responsibility.  One of the things I hate is to see an incomplete project. 

Now I have a valid reason and a lot of encouragement to maintain this blog. 

Visit Massage Therapy Conference and sign up for one of their sessions. Go Here

Friday, October 7, 2011

Can Coconut Oil Be A Natural Cure for Alzheimer’s Disease?


You Be The Judge


This information may not be important to you but could potentially be very important to someone you love. It has crossed paths with my email box more that want, I felt that it was important enough to be shared. Hope you feel the same.


How worried should drug companies be about supplements eating into their monopoly profits? A lot—as this story will show. Please share it with anyone you know who is suffering from Alzheimer’s or is worried about it.

Of course, just about everyone worries about Alzheimer’s. It currently afflicts 5.2 million people in the US and is the seventh leading cause of death. The cost of treating it is estimated at $148 billion.

Mary Newport, MD, has been medical director of the neonatal intensive care unit at Spring Hill Regional Hospital in Florida since it opened in 2003. About the same time the unit opened, her husband Steve, then 53, began showing signs of progressive dementia, later diagnosed as Alzheimer’s Disease. “Many days, often for several days in a row, he was in a fog; couldn’t find a spoon or remember how to get water out of the refrigerator,” she said.

They started him on Alzheimer’s drugs—Aricept, Namenda, Exelon—but his disease worsened steadily. (It should be noted that the latest research shows that the various Alzheimer’s drugs, like Aricept, have proven disappointing, with little real benefit and often distressing side effects.) When Dr. Newport couldn’t get her husband into a drug trial for a new Alzheimer’s medication, she started researching the mechanism behind Alzheimer’s.

She discovered that with Alzheimer’s disease, certain brain cells may have difficulty utilizing glucose (made from the carbohydrates we eat), the brain’s principal source of energy. Without fuel, these precious neurons may begin to die. There is an alternative energy source for brain cells—fats known as ketones. If deprived of carbohydrates, the body produces ketones naturally.

But this is the hard way to do it—who wants to cut carbohydrates out of the diet completely? Another way to produce ketones is by consuming oils that have medium-chain triglycerides. When MCT oil is digested, the liver converts it into ketones. In the first few weeks of life, ketones provide about 25 percent of the energy newborn babies need to survive.

Dr. Newport learned that the ingredient in the drug trial which was showing so much promise was simply MCT oil derived from coconut oil or palm kernel oil, and that a dose of 20 grams (about 20 ml or 4 teaspoons) was used to produce these results. When MCT oil is metabolized, the ketones which the body creates may, according to the latest research, not only protect against the incidence of Alzheimer’s, but may actually reverse it.

Moreover, this is also a potential treatment for Parkinson’s disease, Huntington’s disease, multiple sclerosis and amyotrophic lateral sclerosis (ALS or Lou Gehrig’s disease), drug-resistant epilepsy, brittle type I diabetes, and type II (insulin-resistant) diabetes.

So Mr. Newport, not being able to get into the drug trial, started taking the coconut oil twice a day. At this point, he could barely remember how to draw a clock. Two weeks after adding coconut oil to his diet, his drawing improved. After 37 days, Steve’s drawing gained even more clarity.

The oil seemed to “lift the fog,” and in the first sixty days, Dr. Newport saw remarkable changes in him: every morning he was alert and happy, talkative, making jokes. His gait was “still a little weird,” but his tremor was no longer very noticeable. He was able to concentrate on things that he wanted to do around the house and in the yard and stay on task, whereas before coconut oil he was easily distracted and rarely accomplished anything unless he was directly supervised.

Over the next year, the dementia continued to reverse itself: he is able to run again, his reading comprehension has improved dramatically, and his short-term memory is improving—he often brings up events that happened days to weeks earlier and relays telephone conversations with accurate detail. A recent MRI shows that the brain atrophy has been completely halted.

Let’s take a moment to consider what actually happened here. Synthetic (patentable) Alzheimer’s drugs have failed. A drug company reluctantly decides to put a non-patentable natural substance (medium-chain triglycerides derived from coconut or palm) through an FDA trial. It works. But, darn it, a smart doctor figures out that a natural food can be substituted for the super-expensive drug. Not only that, the ketones from natural coconut oil last in the body longer than the drug version—eight hours instead of three hours. This is enough to make a drug company start worrying about its future. What if this natural health idea really catches on? Goodbye to monopoly profits!

Coconut oil can be found in many health food stores and even some grocery stores. One large chain sells a non-hydrogenated (no trans-fat) brand of coconut oil in a one-liter size (nearly 32 ounces) for about $7. It can be purchased in quantities as small as a pint and up to five gallons online. It is important to use coconut oil that is non-hydrogenated and contains no trans-fat. We would also strongly encourage the use of virgin oil (chemicals used to extract non-virgin oil are potentially dangerous, and better still, virgin organic, still quite reasonably priced.)

For more information, see Dr. Newport’s website. Sadly, you will not find any information on ketones, or the use of coconut oil or MCT oil, on the Alzheimer’s Association website.

Coconut oil is not the only natural product that has the potential to turn Alzheimer’s around. We will cover some other ones, and drug industry efforts to steal some of them, in a future issue.

Here is Another:

There is also a study, I think done by university of Florida, the same university that made Gatorade, showing that green coconut water does more for replenishing the nutrients lost during strenuous exercise than any of the established "energy replacement" drinks, including Gatorade.

Saturday, June 11, 2011

How to Make Difficult Business Challenges Easier

The subject and the following content is a copy of an email
By Michael Masterson

I share it here in the hope that Massage Therapists who read this blog will read it and learn something from the wisdom it contains. This is not about Massage Therapy as much as it is about you and how you conduct yourself with your clients. It is about human nature and how to become personable. I learned something and I hope you will too.

The link to Michael Masterson's website has been included in the bottom. You should
click it and add yourself to the newsletter. This is only the tip of the iceberg.

The article by Michael Materson follows.

My friend Bernard opened a furniture shop shortly after he immigrated to Boca Raton, Florida from Manchester, England in the early 1980s. That's when I met him. I was shopping for an armoire for our bedroom. Most of the nice ones I'd seen were priced above $500. He had a half dozen of the same quality for only $195. I asked him how he was able to do it. With a twinkle in his eye, he said, "It's not that my prices are good. It's the other prices that are bad."

Since then I've bought at least $50,000 worth of furniture from him. And I've seen his business grow from a single shop to a network of wholesale, retail, and manufacturing facilities from here to China.

Today, I want to focus on a technique he uses that has allowed him to become very successful and, at the same time, very well liked. And keep in mind that he's in a competitive industry where people are knocking off one another (and suing one another) as automatically as they sneeze.

The Awesome Power of a Light Touch

Bernard is an affable guy. He always seems happy to see you. He asks about your family, business, and friends. He is happy to talk about his life too, if you ask him. And when he does, it is always positive and amusing.

Bernard has a wonderful sense of humor. He is always lighthearted. He is never mean - more Jerry Seinfeld than Larry David. And, like Jerry Seinfeld, he makes you feel that you are in on his joke.

This combination of congeniality and wit is used to make quick friends with customers, employees, and colleagues. The unsaid theme of his humor is that the business you are doing with him is not all that serious. "Let's make a deal," he seems to be saying, "but let's make it fun."

If you tell Bernard you think the price of a particular antique table is high, he won't argue the point, he'll make a joke of it. "For a person of your wealth," he might say, "it is chicken feed!"

If you ask him if he can deliver it on Friday, he'll say, "Friday of what month?" In doing business with Bernard, you can never forget that fighting or fretting about most things simply doesn't make sense.

Bernard has even used this skill to do something I wouldn't think could be done in business.

It took place in High Point, North Carolina, at the annual trade show for furniture wholesalers. A colleague of his who had made a fortune selling designer-brand tables and chairs was furious when he saw that Bernard was selling what appeared to be the very same designer products at a fraction of the price.

When he stormed into Bernard's office to accuse him of knocking him off, Bernard smiled and acknowledged that he had been doing just that. He pointed out that he had done it legally. And then he suggested to the irate wholesaler that he start buying his furniture from Bernard.

"I don't know how he did it," the wholesaler told me, "but he made me feel that what he had done wasn't such a bad thing after all. And somehow he got me laughing. I realized that I wanted to be able to enjoy business the way Bernard does. So I forgave him on the spot, and we have been doing business with one another ever since."

I do not have the skill that Bernard has, but I have been studying his technique for many years. Here are some of the things I've noticed:

*

He greets you with a smile.
*

He insists on personal chitchat before talking business.
*

He never seems to care whether he makes a deal or not.
*

He doesn't bargain.
*

He doesn't push.
*

He doesn't lie.

It is that last one that I find particularly remarkable. In a business that is as competitive as furniture sales, fabricating stories about the value of goods is as common as discount tags.

But Bernard never tells you anything but the truth about his products, how he has them made, and what he pays for them. He is confident that he provides very good value because, coming from Asia as they do, his goods are always priced below the competition. But if you prefer to buy from his competitors, he doesn't seem to mind in the least.

And when Bernard has a tough message to deliver (if, for example, he is dissatisfied with the performance of a vendor or an employee), he doesn't sugarcoat the truth. Instead of shying away from difficult discussions, he seeks them out. He seems to know that he has the power to straighten out problems quickly using his finely tuned sense of humor.

He does what George Bernard Shaw said he always tried to do: Take the trouble to think of the right thing to say, and then say it "with the utmost levity."

This is very powerful, when you think about. When confronted with a difficult or awkward business situation, we usually feel that the prudent thing to do is to say nothing. But saying nothing conveys nothing. The fraud is not unmasked. The foolishness is not sanctioned. The reprobate is not reproached.

Bernard's way of communicating - his wit and lightheartedness - is not something one would normally think of as having anything to do with business, wealth building, or personal achievement.

But Bernard uses it every day to handle all sorts of problems and accomplish his objectives.

When it comes to interpersonal communications, Bernard's approach can work wonders for you, too. It can:

*

Dismantle tension
*

Create intimacy
*

Defuse anger
*

Eviscerate quibbling differences
*

Aid in the formation of trust, and
*

Help form deep and lasting relationships

How to Use Humor in Business

The ability to tell jokes is often thought to be a useful business skill. In actuality, it demonstrates nothing except that you have the capacity to be trivial - to memorize a remark or anecdote and retell it for the amusement of others.

And if joking is bad, punning is worse. A punster's only attribute is a remarkable lack of embarrassment. He is willing to verbalize inanities that others have the sense to keep to themselves.

By contrast, true humor involves wit, requires intelligence, and draws from an appreciation of the absurdity and pathos of life.

Humor is funny. Joking is, at best, amusing. And punning? Spare me.

Leo C. Rosten was speaking about wit when he said that humor is "the subtlest and chanciest of literary forms. It is not accidental that there are a thousand novelists, essayists, poets, or journalists for each humorist. It is a long, long time between James Thurbers."

If you are interested in these distinctions between wit, joking, and punning, I can recommend a great movie to you. It is titled Ridicule.

It is a French film about a rural doctor who goes to Paris to raise money for his practice during the reign of Louis XVI. But to get the ear of the king, he must first educate himself in the many levels of humor that were popular in France at the time.

At the climactic moment, he is in the king's garden, hoping the king might pass by. Sure enough, the king and his secretary come along. The king greets him, and the doctor replies with a witticism.

The king looks perplexed. He turns to his advisor and asks, "Was that a jeu de mot or a double entendre?" The advisor considers it carefully and says, "It was a jeu de mot."

The king laughs loudly and the audience sighs in relief, knowing our hero has just accomplished his mission.

Enjoy Your Work, Including the Bumps

If you don't right now have the power to put people at ease with humor, you can develop it by doing as my friend Bernard does: Greet each person with a smile. Ask about something personal before discussing business. And try to maintain a lighthearted attitude - especially if the conversation is difficult.

With practice, Bernard's technique will eventually become second nature to you. That may take some time. (I am still practicing after many years.) But along the way, you will find that you will be able to do business with less stress and more enjoyment.

Humorless businesspeople inevitably become upset when they encounter obstacles or setbacks. They are like wagons without springs, as Henry Ward Beecher said, "jolted by every pebble in the road." What's worse, they are often unhappy even after they achieve their goals.

But with lightheartedness and humor, you can deal with disappointments and surprises with equanimity and even optimism.

[Publisher's Note: This reader favorite first appeared in the April 24, 2010 Michael Masterson Journal.]

[Ed. Note: Michael Masterson welcomes your questions and comments. Send him a message

Monday, June 6, 2011

The World Massage Conference


The World Massage Conference starts today and we have a fantastic line up of presentations broadcasting live. There is still time for you to register now at 50% off and to join us over the next three days for the live World Massage Conference!

If you are not registered, bypass the regular registration process and get half price registration by clicking this link: Half Price

If you are registered, then log in at http://worldmassageconference.com/. Once logged in, click the image at the top of the page to enter the broadcast room.

We are blown away by the massage industry leaders that have joined us this year - you're in for a "wow" experience.

Today kicks off at 7 am EDT with a replay of the very popular pre-conference presentation by Aaron Mattes on Active Isolated Stretching. Then we are dive into our "go live" presentations starting at 9:00 am with "Masters of Massage" and go right through till 11:30 pm EDT. It's going to be an action packed, fun and educational day. Click here for the full Spring 3 day conference schedule (Note that all times are in Eastern Daylight Time):

Be sure to join us live in the chat room and submit questions to the presenters during the presentation.

Associated Bodywork and Massage Professionals has prepared a learning tool called Response Moments. Feel free to use them yourself to maximize the learning experience. Download the worksheets or get more info here.

And don't worry if you miss any of the presentations we record them all and if you are a full registrant you can access all of the replays until March 31st, 2012 and watch them when you want as many times as you want 24/7! You can also download the audios and any available presenter notes.

Enjoy the conference,

Your World Massage Conference Team
World Massage Conference

Wednesday, June 1, 2011

How To Get More Traffic To Your Massage Therapy Website

A Special Offer For Massage Therapists

Get Traffic Zombie, a unique traffic pulling machine at Half Price just for reading this review.

Traffic Zombie gets you On First Page In Google and put you on the eyeballs of your prospects

That is what the website claims. Is it true?

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Here is what the site says it does:

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  • Gets You Massive Endorsed Evergreen Traffic
  • Gets People Talking About YOU on Social Media Like Twitter and Facebook
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That is pretty impressive indeed. And it seems to work.

In fact, I tried the software myself (that is why you are seeing this blog
post.) That is one of the ways the software works. Just for posting this on my
blog, I not only got the software at half price, I also can share the half
price promo code with you today!

As you can see, the software works by rewarding me when I share on Twitter,
Facebook, or my blog. And not only does it endorse Traffic Zombie, but it also
gives a back link to the site.

That is how the software will get you so many backlinks and viral SEO and
Social Media traffic. There is NOTHING like it in the world.

So click the link below to see how it works and get your own half price promo
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